Direct Sales Optimization Leverage Wix eCommerce and cart features to grow direct-to-collector sales, offering limited-edition works tied to participatory events and clear shipping and payment paths; integrate marketing tools to track conversions and optimize performance.

Solo Artist Advantage As a one-person operation in New York, position Elena Bajo as an exclusive collaborator for galleries, brands, and institutions, pursuing project-based commissions, site-specific installations, and performance partnerships with a high-touch value proposition.

Gallery Partnerships Target mid- to large-scale contemporary galleries for representation, focusing on installation-driven and itinerant works; propose sponsorships and co-produced events to expand revenue streams and exposure.

Digital Marketing Enablement Capitalize on the existing tech stack by offering analytics, SEO, email marketing, and social storytelling to attract collectors; use Google Tag Manager and site analytics to refine outreach and content strategy.

NYC Collaboration Leverage the New York location to pursue pop-ups, talks, and invitational exhibitions; build local partnerships with venues and art collectives to generate commissions, residencies, or production fees.