Sale of assets Potential to engage with Link Media Outdoor following the asset sale in December 2022. Opportunity to discuss strategic partnerships, buybacks, or new contracts leveraging East Tennessee route-safe inventory.

Regional footprint Small regional advertiser with 110+ displays across 12 East Tennessee counties. Sales approach should emphasize targeted local reach, high daily viewership, and deep knowledge of interstate and four-lane corridors.

Digital readiness Tech stack includes digital analytics tools (Microsoft Clarity, Google Analytics, MonsterInsights) and standard content platforms. Opportunity to upsell advanced measurement, attribution services, and dynamic creative optimization for campaigns.

Growth potential Revenue range indicates mid-market scale with room to expand. Prospects include agencies looking for regional outdoor inventory, regional brands seeking locality-focused campaigns, and expansion-minded buyers in the broader Southeast.

Market positioning Competitors vary from mid-market to large players with substantial revenues. Elevation’s established East Tennessee presence can be leveraged to position as a nimble, cost-effective local partner for regional ROAS-focused outdoor campaigns.