Niche Marketing Dr. Potter's specialization in breast reconstructive surgery including DIEP flap offers a clear niche for targeted marketing, patient education, and conversion optimization on a WordPress site. This creates opportunities to upsell SEO, content marketing, before and after galleries, and localized campaigns to increase inquiries and consultations.

Recruitment Upsell The practice already uses iCIMS, indicating an interest in talent acquisition. There is room to offer enhanced recruitment marketing, candidate experience improvements, onboarding automation, and HR analytics integrations with the existing tech stack.

Patient Engagement With a small to mid-size team, streamlining patient engagement, scheduling, reminders, and secure messaging can improve efficiency and patient satisfaction. Propose telehealth capabilities and online intake forms integrated with WordPress to capture leads and streamline pre and post-operative follow ups.

Security & Compliance Current SSL security tools suggest basic protection; there is opportunity to expand HIPAA-compliant hosting, encryption, access controls, and backup solutions to strengthen data security for patients and referrals.

Strategic Partnerships The founder's board certification and MD Anderson fellowship, combined with an Austin location, positions the practice for referral partnerships or collaborations with academic centers or larger health systems. Target partnerships or vendor programs to expand reach and patient referrals.