Strategic Partnerships Strong partnerships with national gymnastics bodies and teams (USA Gymnastics, GymCan, Team USA) create recurring sales opportunities for competition uniforms, practice wear, and event gear; propose developing a dedicated Team USA licensed collection and regional club programs to drive contract-based orders.

Cross-Brand Bundling A diversified portfolio across GK Elite, Dolfin Swimwear, GK Cheer and Omni Cheer enables bundled purchases for gymnastics clubs that require leotards, swim gear, and cheer uniforms, reducing procurement friction and increasing average order value; target multi-sport clubs and gym chains with single-supplier sourcing.

American-Made Advantage Manufacturing in the US and emphasis on American-made quality positions Elite Sportswear to win school districts, universities, and government procurement programs that favor domestic suppliers; propose a targeted outreach for school buy programs and bid opportunities.

Athlete-Centric Co-branding Recent athlete-aligned launches and limited editions (Sunisa Lee, Simone Biles, Jade Carey) show a readiness for co-branded products; opportunity for sales via licensing partnerships, athlete-led collections, and event-based drops to stimulate demand with schools, clubs, and fans.

Global & Digital Scale Global distribution in 35+ countries and active online channels (e-commerce, HubSpot CRM, Klevu search) create scalable digital lead generation and channel partnerships; propose international distributor programs, regional sales reps, and a B2B e-commerce portal to streamline orders from clubs, leagues, and retailers.