Innovative Product Line ELITE is known for its innovative line of cycling products and technologies, catering to both indoor and outdoor cyclists. Highlighting the unparalleled realism of their trainers and rollers can attract cycling enthusiasts looking for advanced equipment.

Partnership Opportunities The recent partnership with Zwift Inc. to release STERZO SMART showcases ELITE's commitment to technological advancements. Leveraging this collaboration in marketing strategies can create partnership opportunities with other tech-savvy companies in the fitness and cycling industry.

Social Media Presence Engaging with ELITE's active social media platforms can be a valuable sales approach. Leveraging their strong presence on platforms like Instagram, Facebook, and Twitter can help sales teams reach a larger audience of cycling enthusiasts and potentially convert social media followers into customers.

Replacement Product Launch The launch of Tuo as a replacement for Novo Smart presents a sales opportunity to target existing users looking to upgrade their equipment. Highlighting the improved features and benefits of Tuo compared to its predecessor can attract loyal customers and drive sales growth.

Global Sponsorship Impact Being a proud sponsor and supplier for numerous WorldTour teams, ELITE's brand visibility is significant in the cycling world. Leveraging this global impact in marketing and sales efforts can attract professional cyclists and cycling teams seeking high-quality performance gear, providing a unique sales opportunity in the competitive cycling market.