Niche Market Focus Eliza was here specializes in tailored fly and drive vacations to the Mediterranean, catering to travelers seeking off-the-beaten-path experiences. This presents an opportunity to upsell premium packages or exclusive tours designed for discerning clients interested in authentic, less crowded destinations.

Regional Presence With active operations in the Netherlands, Belgium, and Denmark, the company can expand cross-border travel packages and targeted marketing campaigns to these markets, leveraging local travel trends and preferences to attract more customers.

Tech-Driven Engagement Utilizing platforms like Shopify and Google Tag Manager, Eliza was here emphasizes digital marketing and direct sales channels. This opens avenues for personalized online offers, loyalty programs, and targeted digital advertising to boost customer retention and conversion rates.

Small and Agile As a smaller agency with 11-50 employees, Eliza was here can quickly adapt to market trends and customer preferences. Developing flexible tourism products and promotional strategies could help capture market share from larger competitors with more rigid offerings.

Growth Potential Being part of the Sunweb Group since 2012 provides financial backing and potential for strategic partnerships. Exploring joint marketing initiatives or bundled holiday packages with other group companies could enhance revenue streams and market visibility.