Custom Shore Tools Opportunity to upsell with the new Custom Shore Top Designer tool launched July 9, 2026. Market to contractors and distributors as a streamlined design-to-fabrication workflow that could increase order accuracy and lead times.

Safety Resource Expansion Leverage the recent safety guides and Definitive Guide resources (Aug 2025) to position Ellis as a knowledge leader. Upsell training packages, site assessment services, and bundled fall protection solutions to construction sites prioritizing compliance.

Small Space Solutions Capitalize on the Guide to High-Capacity Mini Jacks for Small Spaces (Jun 2025) by targeting small- to mid-sized contractors and specialty subcontractors needing compact, high-load shore and formwork components.

Digital Commerce Growth Promote seamless online design to quote capabilities and the Shopify/Apple Pay checkout stack to distributors and end-users. Propose digital catalog integrations for faster procurement and repeat orders.

Broad Distribution Network Highlight nationwide distribution reach and international applicability of shoring and fall protection products to expand channel partnerships, including OEMs, safety integrators, and fire departments seeking reliable temporary reinforcement solutions.