Market Positioning Elmer's is a well-established leader in the arts and crafts segment, with over 65 years of brand trust and a dominant share of the glue and craft supplies market in the US, providing a strong foundation for expanding product lines or premium offerings.

Product Innovation Recent product launches like Elmer's Squishies demonstrate the company's focus on innovative, engaging items that appeal to younger audiences, presenting opportunities to develop complementary educational or creative products targeted at children and parents.

E-commerce Capabilities Utilizing advanced digital tools such as Salesforce Commerce Cloud and Google Tag Manager indicates a robust online sales platform, opening avenues to enhance digital marketing strategies and increase direct-to-consumer revenue streams.

Target Audience Expansion Elmer’s product portfolio, which includes educational and office supplies, provides potential to cross-sell to schools, educational institutions, and workplaces, enriching B2B relationships and expanding market reach.

Competitive Advantage As the market leader in instant adhesives and craft supplies, Elmer’s can leverage its brand recognition to explore partnerships with educational and creative content providers, facilitating co-branded product initiatives or exclusive distribution deals.