Strategic Partnerships Leverage Elmer's recent collaboration with Disney and Sharpie to position co-branded craft and classroom kits. Propose compatibility Sparks with their Instan Krazy Glue and X-ACTO lines for themed educational projects and seasonal bundles.

Educational Focus Target schools and learning programs leveraging Elmer's established presence in arts, crafts, and educational products. Offer teacher incentives, classroom supply bundles, and STEM/arts integration kits that align with their 65-year brand trust.

Product Diversification Explore expansion opportunities around Elmer's Squishies and slime-related products with safety-compliant materials for kids’ activities, plus potential licensing or co-development with slime-focused experiences or retailers.

Digital Engagement Utilize their tech stack and digital presence to propose data-driven marketing partnerships, enhanced ecommerce experiences, and omnichannel campaigns using their marketing tech like Mixpanel and Tealium for personalized promotions.

SMB and Office Growth Position Elmer's to expand beyond home and classroom into small business and office crafts markets by offering professional-grade adhesive and cutting solutions, bundles, and training kits suitable for small teams and makerspaces.