Strategic Partnerships Elmer’s recently collaborators with Disney, Sharpie, and Toy Story 5 crafting essentials present a clear path for co-branding and cross-promotions. Sales teams can explore licensing deals, joint campaigns, and bundled product kits with complementary character-based or school/arts products.

Expanded Product Lines With launches like Elmer’s Squishies and a broad portfolio of adhesives, cutting tools, and office supplies, there is opportunity to upsell to education and craft channels, leveraging school supply seasons and DIY trends to introduce adjacent SKUs and bundled solutions.

Education and Office Growth Elmer’s focus on classroom and business use suggests demand in educational procurement and corporate gifting/creative programs. Propose bulk purchasing, formalized school procurement programs, and professional development kits that align with curriculum and maker activities.

Digital Commerce Enablement The tech stack includes Salesforce Commerce Cloud, Google Analytics, and tag management tools, indicating readiness for personalized e-commerce experiences. Sales can target larger B2B buyers with tailored online catalogs, volume pricing, and streamlined ordering for institutions.

Brand Leadership & Reach As a long-standing brand with popular sub-brands like Instant Krazy Glue and X-ACTO, there is elevated opportunity to pursue strategic distributors and retailers seeking trusted craft and educational solutions, as well as co-promotional programs with partners in the arts, education, and packaging sectors.