AI Services Elovade has launched an AI Technologies category across multiple European markets, highlighting partnerships with nexos.ai and Rencore to help MSPs develop managed AI services. This signals a opportunity to cross-sell AI enablement, managed AI consulting, and integration services to existing reseller partners and UK/Ireland markets.

Strategic Partnerships Strong partner ecosystem with over 25,000 partners and ongoing collaboration with Wasabi for EL Storage powered by Wasabi, plus distribution of cybersecurity platforms from Heimdal in the Nordic region. Leverage these alliances to propose bundled storage, backup, and security solutions to MSPs and end users.

Growth through Acquisitions Recent acquisitions including Zen Software in the UK and Brigantia (now part of Elovade UK & Ireland) indicate appetite for expanding regional reach and portfolio. This creates sales opportunities to migrate customers to unified Elovade offerings and upsell integrated IT distribution services.

Regional Expansion Active presence across DACH, UK & Ireland, Nordics and Southern Europe with leadership continuity under Angus Shaw in UK & Ireland. Target cross-border channel programs, MSP onboarding, and regional managed services bundles to capitalize on geographic footprint.

Cybersecurity Focus Nordic distribution appointment with Heimdal and existing cybersecurity platform integrations suggest growing security-centric MSP opportunities. Propose managed security services, threat protection, and monitoring bundles to MSPs and mid-market firms seeking comprehensive defense.