Wedding Spotlight Target Elyse's for wedding-related events and multi-day packages (bridal shower, rehearsal dinner, reception, brunch) to upsell full-service catering, bar options, and coordinated event staffing.

Boutique Scale Position as a personalized, flexible catering partner for small to mid-market events, leveraging their 2-10 employee size to offer hands-on service, custom menus, and cost-conscious planning.

Tech Advantage Leverage their current tech stack (Wix, Google Cloud, analytics) to run targeted digital campaigns, showcase menus and testimonials, and track inbound inquiries from wedding planners and venue partners.

Local Partnerships Explore collaborations with local venues, wedding planners, photographers, and destination wedding coordinators in Tumwater and greater WA to become the preferred caterer for recurring events and venue-exclusive menus.

Growth Signals Given revenue in the mid-range and a competitive landscape, propose tiered service packages (premium chef’s tasting, seasonal menus, weekend-only specials) and cross-sell corporate catering for small events and private gatherings to expand share.