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Insights

Acquisition History Embedly was acquired by FTX Trading in June 2022 for $220M, indicating a historical exit and potential ongoing strategic value or integration interest for media, fintech, and advertising partners.

Embed and Monetize The core offering replaces URLs with engaging media via plugins and APIs, presenting opportunities to upsell richer media embedding, content previews, and targeted advertising services to publishers, platforms, and e-commerce sites seeking enhanced engagement.

Tech Platform With a lightweight tech stack and modern web tooling, Embedly positions well for integration into CMS, social platforms, and developer ecosystems, suggesting a focus area for partner integrations and OEM agreements.

Small but Strategic A compact team (2-10 employees) coupled with a funding base signals agility; sales opportunities may emphasize rapid onboarding, lightweight integration, and high-touch partnerships to accelerate time-to-value.

Partnership Momentum Recent integrations and partnerships cited in the news stream (Betafi integration, historic SlideOnline collaboration) imply a pattern of ecosystem collaboration; target content platforms, analytics/tools providers, and ad tech firms for joint go-to-market efforts.

Embedly Tech Stack

Embedly uses 8 technology products and services including GitHub, shine.js, Goober, and more. Explore Embedly's tech stack below.

  • GitHub
    Communication And Collaboration
  • shine.js
    Javascript Graphics
  • Goober
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Envoy
    Load Balancers
  • Cloudflare Insights
    Web Analytics
  • Nginx
    Web Servers

Embedly's Email Address Formats

Embedly uses at least 1 format(s):
Embedly Email FormatsExamplePercentage
First@embed.lyJohn@embed.ly
100%

Frequently Asked Questions

What is Embedly's phone number?

Minus sign iconPlus sign icon You can contact Embedly's main corporate office by phone at
+1-978-289-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Embedly's official website and social media links?

Minus sign iconPlus sign iconEmbedly's official website is embed.ly and has social profiles on LinkedInCrunchbase.

How much revenue does Embedly generate?

Minus sign iconPlus sign icon As of July 2026, Embedly's annual revenue is estimated to be <$1M.

What is Embedly's NAICS code?

Minus sign iconPlus sign iconEmbedly's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Embedly have currently?

Minus sign iconPlus sign iconAs of July 2026, Embedly has approximately 3 employees across 2 continents, including North AmericaEurope. Key team members include Senior Site Reliability Engineer: C. S.Finance / Human Resource Coordinator / Office Manager: J. F.. Explore Embedly's employee directory with LeadIQ.

What industry does Embedly belong to?

Minus sign iconPlus sign iconEmbedly operates in the Technology, Information and Internet industry.

What technology does Embedly use?

Minus sign iconPlus sign iconEmbedly's tech stack includes GitHubshine.jsGooberModernizrUnderscore.jsEnvoyCloudflare InsightsNginx.

What is Embedly's email format?

Minus sign iconPlus sign iconEmbedly's email format typically follows the pattern of First@embed.ly. Find more Embedly email formats with LeadIQ.

How much funding has Embedly raised to date?

Minus sign iconPlus sign icon As of July 2026, Embedly has raised $1M in funding. The last funding round occurred on Mar 22, 2012 for $320K.

When was Embedly founded?

Minus sign iconPlus sign iconEmbedly was founded in 2010.
Embedly logo

Embedly

Technology, Information and InternetMassachusetts, United States2-10 Employees

Embedly specializes in transforming plain URLs into engaging media experiences by providing a suite of tools, plugins, and APIs that enable content embedding and link previews across the web. Its offerings are aimed at helping publishers and developers enhance content presentation, target audiences, and implement custom advertising strategies, thereby facilitating richer end-user engagement with shared links.
Based in Boston, Massachusetts, the company operates within the technology and information space, serving clients that need streamlined embedding capabilities for their online content. The business appears to have a focus on partnerships and integrations, as evidenced by various collaboration announcements over the years. A notable recent development involves a partnership with Betafi in October 2022, highlighting ongoing activity in expanding its embedding ecosystem.

Section iconCompany Overview

Phone number
+1-978-289-****
Website
embed.ly
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2010
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Embedly has raised a total of $1M of funding over 5 rounds. Their latest funding round was raised on Mar 22, 2012 in the amount of $320Kas a debt_financing.

  • <$1M

    Embedly's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • $1M

    Embedly has raised a total of $1M of funding over 5 rounds. Their latest funding round was raised on Mar 22, 2012 in the amount of $320Kas a debt_financing.

  • <$1M

    Embedly's revenue is estimated to be in the range of <$1M

Company Leadership

  • Stylized image of a person
    C. S.
    Senior Site Reliability Engineer
    Mobile Phone
  • Stylized image of a person
    J. F.
    Finance / Human Resource Coordinator / Office Manager
    Mobile Phone

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