Niche SMB focus Target small to mid-sized event teams (2-10 employees) seeking an all-in-one event management solution to streamline registrations, housing, budgets, transportation and groups.

All-in-one platform Position as a comprehensive toolset that eliminates the need for multiple disparate systems by covering attendee registration, invitations, housing, budgets, transport and breakout sessions.

Budget-conscious scale Highlight capability to manage events of varying size with scalable features, appealing to cost-sensitive organizations in the events services sector looking for efficient budget tracking.

Tech stack fit Leverage familiarity with common web tech (Squarespace, Webpack, Modernizr, Google Analytics) to align with potential customers using similar stacks and simplify onboarding.

Growth and partnerships Emphasize revenue traction (recently between one and ten million) and offer strategic partnerships or channel alliances to accelerate reach within the events industry, including potential integration partners.