Emma's Diary Email Format

Media ProductionEngland, United Kingdom11-50 Employees

Emma's Diary operates as a UK media platform that serves expectant mothers and new families, providing pregnancy and baby guidance and related content. Content is reviewed by a Healthcare Team of GPs and Midwives to ensure alignment with NHS, NICE, and UNICEF UK Baby Friendly Initiative guidelines. It also enables brands to reach this audience through multiple channels, including diary features, sample packs, birth wallets, social media, apps, and the website, with approaches tailored to campaign goals. 
 
 Based in Bourne End, Buckinghamshire, England, the company has been delivering content for more than 28 years and maintains a multi-channel approach within the media production sector. Its client base includes major brands such as P&G, Johnson & Johnson, Boots, Argos, Lansinoh, and Scottish Friendly. In 2025, Emma's Diary expanded its team by appointing freelance shopping editors to bolster its shopping guidance for new parents.

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