Employer Partnerships Leverage employer partnerships to build a steady student pipeline. The Harrisburg campus has engaged with Three Corners Employment and hosted campus visits focused on career exploration, indicating openness to employer-led recruitment events and internships. Position to offer customized recruitment campaigns, campus career fairs, and on-site company-branded training tracks to boost enrollments and employer satisfaction.

Program Expansion Expand program offerings and cross-sell across Empire Education Group. While esthetics programs are expanding elsewhere, Harrisburg can benefit from adding complementary beauty disciplines and ensuring smooth transfer paths, supported by accreditation standards. Propose packaged program development, curriculum alignment, and shared equipment and supply bundles to accelerate launches.

Brand Partnerships Forge brand and equipment partnerships leveraging the student salon model. Collaborate with beauty brands and suppliers for sponsored training kits, product demonstrations, and co-branded marketing in the student salon, creating revenue channels and enhanced real-client learning for students.

Enrollment Marketing Enhance enrollment through data-driven marketing. Use existing tech stack such as marketing automation and web integrations to optimize lead capture, nurture prospective students, and improve conversion rates. Offer services such as targeted campaigns, content optimization, and analytics to scale inquiries for the Harrisburg location.

Leadership Transition Navigate leadership transition as growth opportunity. With leadership changes on the horizon, there is potential to offer executive search, interim leadership support, and faculty recruitment partnerships, plus scalable training programs to sustain enrollment growth and brand continuity.