EV Leadership The December 2023 launch of the 2024 Nissan LEAF signals a strong EV sales focus for Empire Lakewood Nissan, creating opportunities to upsell EV financing, home charging installations, and maintenance plans. Target new EV buyers with test-drive events and lease offers to convert interest into showroom visits.

Community Partnerships Active involvement in local initiatives, such as the Can’d Aid bike project, positions the dealership for CSR-driven co-marketing and community events. Leverage these ties to secure sponsorships, volunteer programs, and referrals from community partners to fuel local traffic and trust.

Digital Growth A modern tech stack including WordPress, Google Maps, AWS and tag management suggests strong online potential but room for optimization of local SEO, inventory-driven ads, and an enhanced online showroom to boost online-to-offline conversions.

Fleet Opportunities There is potential to expand into small-business fleet sales and maintenance packages for Nissan commercial vehicles, targeting Golden and Denver-area firms with volume discounts, corporate programs, and convenient service options to win business accounts.

Awards Momentum Recognition such as the Nissan Award of Excellence and a multi-year leadership position provides credibility to upsell certified pre-owned vehicles, service plans, and extended warranties, while supporting campaigns to grow referrals and online financing uptake.