Expansion through acquisitions Empire Life has a history of strategic acquisitions, such as acquiring Withkoji for $40M. This indicates a potential opportunity for sales development professionals to explore partnership or acquisition opportunities with complementary businesses.

Innovation in social commerce Empire Life's recent launch of a social commerce program presents a sales opportunity to offer insurance and financial products tailored for the e-commerce and social media space. Leveraging this trend can help sales development representatives tap into new market segments.

Prominent hires for product enhancement Empire Life's recruitment of key personnel like JZ as SVP of Product and Jiaona Zhang as chief product officer indicates a focus on product development. This suggests a potential sales opportunity to align insurance and investment products with enhanced digital offerings to meet evolving customer needs.

Strategic marketing initiatives With the launch of out-of-home campaigns and exclusive collaborations, such as the partnership with Olivia Rodrigo, Empire Life is showcasing a strong brand presence. Sales development professionals can leverage these marketing initiatives to enhance brand visibility and attract new customers in the insurance industry.

Technology stack enhancement Empire Life's tech stack includes advanced tools like Cloudflare, Freshdesk, and GraphQL, indicating a tech-savvy approach. Sales development representatives can leverage these technologies to streamline processes, improve customer interaction, and offer innovative solutions to clients in the insurance sector.