Direct-to-Consumer Scale Empire Today is the country’s largest direct-to-consumer shop-at-home flooring provider operating in about 75 major metro areas with a significant installed base and a focus on easy in-home shopping and next-day professional installation, indicating strong opportunities for cross-sell and upsell of premium flooring solutions to existing customers and high-intent local marketing.

Strategic Partnerships Recent equity investments from Invesco and Fortress along with leadership hires signal a strengthened balance sheet and growth ambitions, suggesting opportunities to approach for co-marketing initiatives, channel partnerships with contractors, and expansion of bundled financing or installation services.

Growth Leadership Appointment of a Chief Growth and Marketing Officer and recognition as a top mid-size employer position Empire Today for bold marketing programs, enabling sales teams to leverage elevated brand campaigns, customer testimonials, and Habitat for Humanity partnerships to target homeowners seeking affordable, quality flooring.

Full-Service Advantage End-to-end solution including in-home shopping and next-day installation can be packaged as a turnkey offering for property managers, real estate developers, and business owners looking to refurbish multiple units, creating scale-led opportunities for corporate accounts and bulk orders.

Market Validated A revenue range of one billion to ten billion and a large customer satisfaction footprint (millions of customers, BBB A+ rating) demonstrate strong market demand and repeat business potential, making Empire Today a viable target for franchise-like partnerships, preferred supplier programs, and loyalty-driven campaigns.