Strategic Partnerships EMVCo is jointly owned by major payment networks (American Express, Discover, JCB, MasterCard, UnionPay, Visa) and actively collaborates with industry bodies and standards groups. This indicates a strong channel for joint ventures, co-development opportunities, and multi-party certifications that can be leveraged to offer compliance, security, and interoperability solutions to a broad ecosystem.

EV and Open Payments Expansion Recent releases include the Electric Vehicle Open Payments Use Case and collaborations with Open Charge Alliance and CharIN. This signals a growing market for interoperable payment solutions in EV charging and related infrastructure, presenting upsell potential for secure tokenized payments, open standards consulting, and integration services.

Security and Tokenization Focus EMVCo’s introduction of the EMV 3DS Payment Token Message Extension shows a commitment to enriching token-based authentication context. This creates opportunities to offer advanced fraud prevention, risk analytics, and secure token management offerings to issuers, merchants, and payment gateways seeking deeper contextual data in authentication flows.

Draft Framework for Digital Credentials The draft framework for verifiable digital credentials in online checkout presents a potential selling point for firms providing identity assurance, credential verification, and streamlined onboarding solutions, enabling merchants to boost security and user experience in digital commerce.

Industry Collaborations Ongoing partnerships with Car Connectivity Consortium, ISO, Open Charge Alliance, Secure Technology Alliance and others indicate a collaborative ecosystem. This creates a sales opening to offer integration-ready security and compliance services, as well as advisory offerings to organizations seeking alignment with evolving global standards.