Institutional Partnerships Leverage the expanding Color Accessibility Program with museums, libraries, parks, and cultural venues as a scalable B2B sales channel. Target institutions that host diverse audiences and have accessibility initiatives. Craft tailored procurement and rental proposals, emphasize staff training, on-site demos, and multi-site licensing.
Credibility & Grants NIH SBIR funding and the Tibbetts Award bolster credibility for selling to researchers, healthcare, and education sectors. Use success stories and partner case studies to win bids for accessibility initiatives in universities, hospitals, and government programs; prepare proposals that highlight social impact and cost benefits.
Accessibility Market Demand Growing emphasis on accessibility and inclusion in public spaces creates demand for adaptive eyewear. Position EnChroma as a visitor-experience enabler with educational materials and staff training as add-ons; target travel and hospitality venues, museums, aquariums, libraries, and event spaces.
Product and Channel Rx customizable eyewear and existing e-commerce channels open doors to optical clinics, schools, and corporate wellness programs. Explore partnerships with optometrists and eye care retailers and consider white-label or co-branding arrangements to extend reach beyond direct consumer sales.
Geographic Expansion Recent cross-venue partnerships across multiple regions indicate growth momentum. Prioritize expansion into additional regions with active accessibility initiatives, developing a scalable sales playbook, multilingual marketing, and localized support for new institutional customers.