SMB HR focus Energy Force targets small to medium-sized businesses with human resources solutions including benefits, training, and recruiting. This presents an opportunity to position comprehensive HR outsourcing and benefits administration services to similar-sized firms seeking cost-effective, strategic HR support.

Benefits expertise With over 20 years in the insurance arena and specialization in benefits procurement and administration, there is potential to upsell advanced benefits consulting, vendor management, and cost optimization services to clients facing benefits complexity and rising costs.

Training as value Emphasize training offerings as a driver of productivity and profitability. There is room to package targeted training programs (compliance, leadership, soft skills) as recurring revenue and as a differentiator for clients needing measurable ROI from development initiatives.

Recruiting support Position recruiting services as a critical capability for clients prioritizing right person, right place, right time. This can be bundled with onboarding, talent pipelines, and employer branding to win customers seeking end-to-end HR solutions.

Growth doorways Though current revenue is under one million, there is proximity to mid-market risk areas in similar firms with larger HR spend. Target sectors and peers of listed comparables (energy, utilities, and large employers with complex benefits) to expand into higher-value engagements.