Grid Services Position EnergyConnect’s GridConnect platform as a turnkey DR solution for mid- to large-scale commercial, institutional, and industrial customers seeking incentives and grid reliability, highlighting upsell opportunities with Johnson Controls’ ecosystem.

Sustainability Revenue Emphasize revenue-generating DR participation as a pathway for clients to monetize energy flexibility, appealing to CFOs and sustainability leaders aiming to improve ROI while supporting grid decarbonization.

Mid Market Focus Target companies within the energy-intensive segments that fit the 11–50 employee range or larger facilities, offering scalable DR programs that align with their consumption profiles and facility upgrade plans.

Partnership Leverage Leverage EnergyConnect’s status as a Johnson Controls company to cross-sell with existing JCI customers and expand channel partnerships, firmware and hardware integrations, and joint go-to-market initiatives.

Competitive Benchmark Benchmark against peers in the DR and energy management space to highlight faster payout timelines, broader incentive opportunities, and reliability benefits, addressing potential buyers’ pain points around grid instability and cost.