Retail footprint ENEX operates over 300 Shell-branded service stations across Chile, offering convenient store formats and Shell gasoline such as Shell V Power. This presents a cross-sell opportunity to expand lubricants, additives, and vehicle maintenance products to end customers at fuel retail points.

Macro Distributor As the macro distributor for Shell lubricants in Chile, ENEX can leverage its distribution network to upsell premium lubricants (Shell Helix, Tellus, Rimula, Spirax, Pennzoil) to industrial and commercial fleets, mining, and transportation customers.

Fleet & mining focus Target sectors include mining, manufacturing, and transportation, suggesting near-term sales opportunities for lubricants, specialty fluids, and fuel efficiency solutions tailored to heavy machinery, as well as on-site technical support and bulk procurement arrangements.

Technology leverage Utilizing SAP, Salesforce, and Tableau indicates capability for data-driven account management, optimized pricing, and streamlined order fulfillment—sales teams can exploit CRM and analytics to identify high-potential fleet customers and propose bundled fuel and lubricant programs.

Brand licensing potential The Shell brand license at ENEX stations provides a platform to propose co-branded promotions, loyalty initiatives, and additive/maintenance product bundles at the pump and in-store, potentially increasing cross-category sales and customer loyalty programs.