Strategic Partnerships Leverage Entertainment Weekly’s access to Hollywood creators and its expanding network of collaborations to develop co branded content, exclusive interviews, and talent driven features with studios and brands; explore licensing EW content to partners and run cross promotional campaigns with retailers and streaming platforms to broaden reach.
Data Driven Monetization EW's tech stack including an experimentation platform and analytics offers a foundation for optimizing ad experiences, audience segmentation, and personalized content recommendations; propose managed services for site optimization, ad revenue uplift, and improved conversions on key campaigns.
Licensing Syndication The strong access to entertainment IP and original series concepts enables licensing, syndication, podcasts, and limited series across platforms; pitch licensing opportunities to other publishers, streaming services, and event partners; expand into educational or behind the scenes content.
Event Activations EW already engages with major industry events and red carpet moments; propose sponsored activations, experiential marketing at premieres or award events, and branded coverage experiences with partners seeking visibility among pop culture audiences.
Corporate Cross Sell As a unit within a larger media group, EW can be included in bundled cross channel marketing packages with Meredith properties to offer advertisers integrated campaigns across digital, print, and social; identify cross selling opportunities with sister brands and affiliate networks.