Community Engagement Envision Memphis emphasizes building a supportive, community-focused environment which presents opportunities to develop partnerships with local organizations, worksite wellness programs, and community events that align with their emphasis on authentic coaching and group activities.

Digital Reach With a range of virtual training options and active digital platforms including Facebook, Google Analytics, and Squarespace, there is significant potential to expand online marketing efforts, generate leads, and increase membership through targeted digital campaigns.

Service Diversification Offering diverse services such as personal training, group classes, wellness retreats, and workshops provides multiple touchpoints to cross-sell and upsell packages, appealing to various customer segments from beginners to advanced fitness enthusiasts.

Growth Opportunities Given the small size of the team and revenue under 1 million dollars, there is room to scale operations through strategic marketing, partnerships, and expanded service offerings, especially by tapping into local business collaborations for on-site corporate wellness programs.

Tech Integration Leveraging the existing tech stack, including Mindbody and Google Analytics, can optimize customer engagement, booking efficiency, and data-driven marketing strategies to attract new members and improve retention.