Niche Luxury Travel Epicurean Ways specializes in luxury food and wine trips in Spain and Portugal, presenting an opportunity to upsell high-value, customized itineraries to affluent travelers seeking immersive culinary experiences.

Founder Networks Founder Jane Gregg has deep ties with producers, chefs, winemakers, artists, guides, and writers in Spain, enabling partner-ready experiences and co-branded events that can be scaled for sponsorships and exclusive collaborations.

Insider Access The team leverages insider access and expert guides, which can be packaged as premium tours for corporate incentives, private groups, and high-net-worth individuals seeking unique gastronomic journeys.

Digital Presence Current tech stack includes cart, analytics, and marketing tools; opportunities exist to optimize digital direct-to-consumer sales, retargeting, and content marketing to convert luxury travel interest into bookings.

Growth Potential With a lean operation and international focus, there is room to scale partnerships with luxury travel networks, wine and food associations, and experiential travel platforms to broaden distribution and drive higher-margin sales.