Partnership Expansion EQ Bank has been actively forming partnerships with companies like Fundmore, Trulioo Information Services Inc., and Berkeley Payment Solutions Inc. These collaborations present an opportunity for cross-selling financial services or products to the partners' existing customer base.

Geographical Expansion EQ Bank's recent launch of the EQ Bank Card in Quebec and the introduction of the fully digital First Home Savings Account demonstrate a strategy for geographical expansion within Canada. Sales teams could leverage this expansion to target new customer segments in Quebec and other regions.

Industry Recognition Being recognized as the best bank in Canada on Forbes' list of the World’s Best Banks for three consecutive years can provide a strong selling point for EQ Bank. Sales professionals could use this accolade to build credibility and trust with potential customers, showcasing the company's excellence in the financial services industry.

Customer-Centric Innovation EQ Bank's innovative approach to banking, including the account that combines chequing, savings, and GICs accessible via a digital platform, underscores a customer-centric focus. Sales representatives can leverage this customer-friendly approach as a unique selling proposition to attract customers seeking convenient and efficient banking solutions.

Community Engagement EQ Bank's investment into organizations like FirstOntario Credit Union Limited for student nutrition programs highlights the company's commitment to community welfare. Sales teams can align with EQ Bank's values during sales pitches, emphasizing the company's philanthropic initiatives, which may resonate positively with socially conscious customers.