Ad Tech Partnership Equifax Australia has announced a data partnership with The Trade Desk to activate premium finance-based audience segments within The Trade Desk platform. This demonstrates Equifax's strength in data activation for advertising tech and finance brands. This creates a clear cross-sell path to advertisers, agencies, and large brands using The Trade Desk, with potential expansion across the APAC region.

Fraud Prevention Momentum Equifax's fraud prevention offerings include Kount in Australia and Employee Protect for identity security, signaling strong demand for secure online transactions and employee identity protection. This creates opportunities to sell fraud risk analytics, payment verification, and identity protection services to retailers, e commerce platforms, financial services clients, and mid-market employers.

HR Data Integration Partnership with Tambla indicates seamless HR tech integration, enabling onboarding verification and employee data protection use cases. This opens doors to selling identity verification, employee screening, and risk analytics to Australian employers and HR software platforms, leveraging Equifax data to improve onboarding and workforce security.

Construction Trust Signals Focus on construction sector trust is demonstrated by the iCIRT star-rating regime, enabling risk scoring and supplier vetting. Target construction firms, developers, and procurement platforms seeking verifiable risk signals may be receptive to Equifax's analytics and data products.

Innovation Leadership Award recognition for product innovation underscores credibility and market leadership. This can support pursuing larger enterprise deals with banks, government agencies, and large employers, and facilitate upsell of premium data analytics and cloud-enabled services.