New Product Launches Equitable Life has recently launched innovative products like the Equitable Life First Home Savings Account and Equitable EZBenefits, providing sales opportunities to target Canadians saving for their first home and small businesses in need of unique benefits solutions.

Digital Transformation With the launch of a fully digital group benefits application, Equitable Life is embracing digital transformation to enhance customer experience. Sales teams can leverage this shift towards digitalization to cater to tech-savvy clients and streamline the sales process.

Partnerships for Expansion Equitable Life's partnership with Dialogue Health Technologies Inc. to offer virtual healthcare presents a sales opportunity to target clients interested in convenient and accessible healthcare solutions. Leveraging such partnerships can expand sales reach and cater to evolving customer needs.

Specialized Coverage Offerings The introduction of new coverage for gender affirmation surgical procedures sets Equitable Life apart in offering inclusive insurance solutions. Sales teams can capitalize on this unique offering to attract clients seeking comprehensive and supportive coverage tailored to diverse needs.

Focus on Community and Wellbeing Being owned by participating policyholders and emphasizing personalized service, security, and wellbeing, Equitable Life stands out with its client-centric approach. Sales professionals can leverage this focus on community and customer interests to build trust and foster long-term client relationships.