Global quality, local Leverage the combination of a strong European parent (Erhardt+Leimer GmbH) with a robust North American facility to position as a globally backed, locally available supplier for web guiding, tension control, and vision systems to manufacturers in textiles, packaging, and related industries.

Industry breadth Target diverse web-based sectors (textile, converting, printing, corrugating, non-woven, tire & rubber, paper, plastics, packaging, carpeting) to cross-sell complete process control solutions and capitalize on exposure across multiple high-volume end markets.

Mid-market scale Highlight mid-sized enterprise strengths with a 50,000+ sq ft North American facility, able to support sales, service, and manufacturing needs—emphasizing reliable lead times, local service, and post-sales support to close mid-market deals.

Digitally credible Promote a modern tech stack including web capabilities (GraphQL, React) and online security (reCAPTCHA) to reassure prospects about digital integration, remote monitoring, and scalable configuration for custom installations.

Recent innovations Capitalize on the 2019 video system launch as a reference to ongoing innovation; position ongoing product development and integration capabilities for customers seeking advanced vision and automation solutions.