Revenue diversification Erickson Acres operates a multi service horse training and care business, including training, lessons, camps, clinics, sales, leasing, and boarding, presenting strong cross sell and retention opportunities. A sales approach could bundle services, implement a customer relationship and loyalty program, and optimize online payments to grow average revenue per client.

Booking and payments With a broad service mix and a family oriented brand, there is a clear opportunity to streamline online registrations, scheduling, and payments for camps, clinics, lessons, and boarding. Propose a sales angle around an integrated booking platform, CRM, and marketing automation to increase enrollments and reduce no shows.

Local partnerships Located in a rural Midwest setting with a family oriented angle, Erickson Acres can unlock growth through agritourism and local partnerships, riding experiences, day camps, events, and cross promotions with nearby farms.

Equipment financing The business involves training and facility services that require equipment and gear. There is opportunity to partner with suppliers for tack, grooming, stable equipment, or training aids, offering financing or leasing options to customers, and establish a preferred vendor network.

Tech modernization The current tech stack includes cloud hosting and collaboration tools; there is room to upsell IT services such as website optimization, security, data analytics, and backup. Position as a partner to improve website performance, ecommerce capabilities, and data driven decision making for operations and marketing.