Potential Market Expansion Erie Landmark's focus on custom crafted plaques and historical markers positions it well to collaborate with historical societies, museums, and government agencies seeking commemorative products, opening avenues for targeted B2G and B2B sales opportunities.

E-commerce Opportunities Utilizing WooCommerce and WordPress indicates a direct-to-consumer online sales channel that can be expanded with targeted digital marketing strategies to increase order volume and customer reach.

Local Heritage Niche Specializing in memorial, cemetery, and historical markers aligns Erie Landmark with niche markets that value craftsmanship and authenticity, providing potential for partnerships with local governments, historical organizations, and event planners.

Tech Stack Optimization The use of advanced tracking and analytics tools like Google Analytics and Google Ads Conversion Tracking offers opportunities to enhance marketing ROI, refine customer targeting, and identify new customer segments to drive sales growth.

Growth in Small Scale Suppliers As a small manufacturer with a lean team, Erie Landmark can capitalize on personalized service and fast turnaround to win contracts against larger competitors, especially in customized and commemorative product markets.