Expansion through flavored water line Essentia Water recently launched a line of flavored and functional water, Essentia Hydroboost, which presents a sales opportunity to cater to consumers looking for enhanced hydration options with electrolytes and vitamins.

Strategic partnerships for community impact By partnering with organizations like Baby2Baby to address water crises and teaming up with Originalhousewine for exclusive product collaborations, Essentia Water showcases a commitment to community engagement that can be leveraged for sales initiatives focused on social responsibility.

Influencer collaborations for brand promotion Collaborations with influencers like celebrities or Purdue University students, as seen in Essentia Water's partnerships, can open doors to sales opportunities by tapping into the influencer's audience and creating buzz around the brand.

Innovative product offerings for consumer interest The launch of Essentia Plus, an electrolyte-infused bottled water aimed at health-conscious consumers seeking alternatives to sugary sports drinks, signals a sales opportunity to target this growing market segment with innovative products.

Unique collaborations for market differentiation Through partnerships with brands like Cheez-It and House Wine, Essentia Water stands out with unique collaborations, offering potential sales avenues to reach new customer segments seeking novel and combined product experiences.