ETC - Entertainment Technology Center @ USC Email Format

Movies, Videos and SoundCalifornia, United States11-50 Employees

The Entertainment Technology Center at USC (ETC@USC) is a think tank and research hub within the USC School of Cinematic Arts that brings together senior leaders and experts from entertainment, technology, consumer electronics, and services to study and influence how entertainment content is created, distributed, and consumed. It focuses on collaborative projects, research, and demonstrations to explore the impact of emerging technology on the creative process, business models, and future trends, with an emphasis on technology development and implementation. The organization serves its member companies and next-generation consumers by acting as a convener and accelerator for entertainment technology and commerce through research, publications, events, collaborative projects, and shared exploratory labs. Based in Los Angeles, California, ETC@USC operates as a research center that links industry insight with academic resources to address evolving industry challenges. Recent collaborations and initiatives include partnerships and reports related to artificial intelligence and its effects on media, reflecting ongoing engagement with industry-standard bodies and technology advances.

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