Remote Adherence There is a clear opportunity to upsell to healthcare providers and payers by emphasizing the ID-Cap System for remote medication adherence monitoring, which can reduce non-adherence-related costs and improve outcomes across chronic conditions.

Caregiver Real-time Leverage the newly launched eBrief Community to target senior care facilities and home health agencies seeking real-time incontinence event monitoring and alerts, aligning with demand for proactive care in long-term and assisted living markets.

Long-Term Care Focus Target long-term and post-acute care networks with integrated digital health solutions and staff workflow integrations, supported by the VP of Sales appointment in 2024 and ongoing enhancements to care coordination tools.

Clinical & Trials Explore partnerships with clinical research organizations and pharmaceutical companies by highlighting ID-Cap capabilities for adherence tracking in trials and real-world studies, leveraging existing collaborations such as the AARDEX Group partnership.

Strategic Growth Position etectRx as a scalable digital health platform combining sensors, software, and services to address payer and provider value-based care initiatives, with potential for expanded deployments in high-need markets and rapid product enhancements.