ETHNO Email Format
Research ServicesOregon, United States2-10 Employees
ETHNO is a design research practice that guides the development of branded products, services, and spaces intended to enrich everyday life. It provides deep insights into how people actually live to help organizations create those experiences. Based in Portland, Oregon, the firm operates with a small, agile team led by founder Will Reese, Ph.D., a psychological anthropologist and business leader. Its work spans consumer goods, handheld devices, surgical robots, and retail environments, illustrating a versatile application of its research approach. The company partners with clients seeking to translate human behavior into tangible design decisions across branding and experiences. Reese’s scholarly findings have contributed to products that have earned notable design recognition, including the Red Dot Design Award, the AIGA Design Award, and the IDSA Gold Medal.