Insights

Strategic Brand Integration Holmes Murphy integrated ethOs wellbeing and employee experience capabilities into its broader enterprise, presenting an opportunity to offer complementary insurance and risk management solutions to an expanded customer base under a unified brand.

Small Team, Niche Focus EthOs operates with a lean team (2-10 employees), suggesting a potential need for scalable, easy-to-deploy wellness and insurance solutions, plus white-glove implementation and partner-led adoption programs.

Tech Stack Leverage The company already uses modern tools (Salesforce, Power BI, Qlik, DBT, Azure AD, Jira, New Relic) which indicates receptiveness to integrated insuretech and data-driven risk solutions that align with their current infrastructure.

Industry Synergy As an insurance-focused entity with recent strategic branding changes, there is an opportunity to position complementary risk, compliance, and benefits offerings to similar mid-market clients seeking holistic employee wellbeing and insurance programs.

Growth Signals Despite reporting revenue under one million, alignment with a larger broker like Holmes Murphy and ongoing branding integration signals potential for growth partnerships, co-sell initiatives, and expanded distribution opportunities in employee benefits and wellness services.

Similar companies to ethOs

ethOs Tech Stack

ethOs uses 8 technology products and services including Salesforce Lightning, Power BI, Qlik, and more. Explore ethOs's tech stack below.

Media & News

ethOs's Email Address Formats

ethOs uses at least 5 email formats:
ethOs Email FormatsExamplePercentage
FLast@yourethos.comJDoe@yourethos.com
100%
FLast@holmesmurphy.comJDoe@holmesmurphy.com
88%
First_Last@holmesmurphy.comJohn_Doe@holmesmurphy.com
6%
First.Last@holmesmurphy.comJohn.Doe@holmesmurphy.com
4%
FirstLast@holmesmurphy.comJohnDoe@holmesmurphy.com
2%

Frequently Asked Questions

What is ethOs's stock symbol?

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ethOs is a publicly traded company; the company's stock symbol is LIFE.

What is ethOs's official website and social media links?

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ethOs's official website is holmesmurphy.com and has social profiles on LinkedIn.

How much revenue does ethOs generate?

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As of October 2026, ethOs's annual revenue is estimated to be <$1M.

What is ethOs's NAICS code?

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ethOs's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does ethOs have currently?

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As of October 2026, ethOs has approximately 4 employees across . Explore ethOs's employee directory with LeadIQ.

What industry does ethOs belong to?

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ethOs operates in the Insurance industry.

What technology does ethOs use?

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ethOs's tech stack includes Salesforce Lightning, Power BI, Qlik, DBT, Microsoft 365, Azure Active Directory, Atlassian Jira and New Relic.

What is ethOs's email format?

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ethOs's email format typically follows the pattern of FLast@yourethos.com. Find more ethOs email formats with LeadIQ.
ethOs logo

ethOs

InsuranceIowa, United States2-10 Employees

ethOs operates within the insurance sector and is based in Waukee, Iowa. As part of its offering, the company provides employee wellbeing and employee experience capabilities, which were integrated into Holmes Murphy’s broader enterprise in November 2024, signaling a consolidation of services within an established risk and benefits context. The focus is on delivering solutions that address workplace wellbeing and experience, offering value to organizations seeking to support employee health, engagement, and satisfaction within their benefits programs. The firm’s size suggests a small team, and its collaboration with Holmes Murphy positions it within a larger professional services network that serves corporate clients.

The business targets organizations seeking to enhance employee wellbeing and experience as part of their overall insurance and human resources strategies. While rooted in the insurance industry, ethOs’ integration into Holmes Murphy indicates a positioning that leverages a broader advisory and risk management framework to support client needs in managing employee programs and related risk considerations. The company’s development and current branding are tied to its residence in the Midwest and its affiliation with Holmes Murphy, indicating a regional footprint within the United States.

Section iconCompany Overview

Stock Symbol
LIFE
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
2-10

Section iconFunding & Financials

  • <$1M

    ethOs's revenue is estimated to be in the range of <$1M

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