eToro

Financial ServicesEngland, United Kingdom1001-5000 Employees

eToro is a financial services platform based in London, England, that provides access to a range of assets, including stocks and digital currencies, and also supports CFD trading. It operates as a social investment platform, hosting a global community where users exchange investment ideas and discuss market developments through a social feed. Founded in 2007, the company has grown to a global community of more than 20 million users and emphasizes a multi-asset approach to opening markets to a broader audience.

The service targets retail investors seeking broad market access and opportunities to learn from others, while acknowledging the risks associated with leveraged products like CFDs. In the United States, eToro offers only cryptoassets and does not provide CFDs, with plans to broaden its offerings over time. A development noted in mid-2026 reports is the company weighing expansion into traditional payments and banking-related activities, including potential acquisitions and a banking license application.

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