Insights

Strong Market Presence E*TRADE from Morgan Stanley maintains a significant footprint in the online brokerage industry with a revenue of around $10 billion and a large employee base exceeding 5,000 staff, highlighting its capacity for extensive client engagement and operational scale.

Innovation Leadership Having pioneered electronic trading over 30 years ago and consistently launching new products such as fee-free index mutual funds and advanced trading platforms, E*TRADE demonstrates a commitment to technological innovation that can be leveraged for upselling advanced fintech solutions.

Brand Visibility High-profile marketing campaigns, including Super Bowl commercials and targeted advertising, suggest strong brand awareness and consumer trust, opening opportunities to offer complementary financial services and advanced marketing technologies.

Recognition & Awards Multiple accolades from industry awards and recognition as 'Best in Class' across various categories indicate a reputable brand image, making it easier to promote premium financial products and personalized advisory services to their client base.

Partnered Innovators As part of Morgan Stanley’s global network, E*TRADE can collaborate on integrated financial solutions, creating opportunities for cross-selling wealth management, investment advisory, or fintech integration services to target their tech-savvy and diversified audience.

E*TRADE Tech Stack

E*TRADE uses 8 technology products and services including cdnjs, Akamai, Adobe CQ5, and more. Explore E*TRADE's tech stack below.

  • cdnjs
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Adobe CQ5
    Content Management System
  • Glia
    Customer Experience Management
  • Font Awesome
    Font Scripts
  • MobX
    Javascript Libraries
  • Heap
    Mobile Analytics
  • Ensighten
    Tag Management

E*TRADE's Email Address Formats

E*TRADE uses at least 2 format(s):
E*TRADE Email FormatsExamplePercentage
First.Last@etrade.comJohn.Doe@etrade.com
69%
Last@etrade.comDoe@etrade.com
18%
FLast@etrade.comJDoe@etrade.com
10%
FirstLast@etrade.comJohnDoe@etrade.com
3%

Frequently Asked Questions

Where is E*TRADE's headquarters located?

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E*TRADE's main headquarters is located at United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is E*TRADE's official website and social media links?

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E*TRADE's official website is us.etrade.com and has social profiles on LinkedIn.

How much revenue does E*TRADE generate?

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As of May 2026, E*TRADE's annual revenue is estimated to be $3.1B.

What is E*TRADE's SIC code NAICS code?

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E*TRADE's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does E*TRADE have currently?

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As of May 2026, E*TRADE has approximately 9.2K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: A. H.Chief Executive Officer: N. C.Chief Executive Officer: C. R.. Explore E*TRADE's employee directory with LeadIQ.

What industry does E*TRADE belong to?

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E*TRADE operates in the Financial Services industry.

What technology does E*TRADE use?

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E*TRADE's tech stack includes cdnjsAkamaiAdobe CQ5GliaFont AwesomeMobXHeapEnsighten.

What is E*TRADE's email format?

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E*TRADE's email format typically follows the pattern of First.Last@etrade.com. Find more E*TRADE email formats with LeadIQ.

When was E*TRADE founded?

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E*TRADE was founded in 1982.

E*TRADE

Financial ServicesUnited States5001-10000 Employees

E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, we have long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. Founded on the principle of innovation, E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering. E*TRADE is part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights. 

Securities products and services offered by E*TRADE Securities LLC, Member SIPC. Investment advisory services offered by E*TRADE Capital Management, LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.

© 2022 E*TRADE from Morgan Stanley. All rights reserved. 

Morgan Stanley is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law. 

Data Collection Notice for California Residents: https://bit.ly/36pLEzO

Section iconCompany Overview

Headquarters
United States
SIC Code
6211 - Security Brokers, Dealers, and Flotation Companies
NAICS Code
52 - Finance and Insurance
Founded
1982
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    E*TRADE's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    E*TRADE's revenue is estimated to be in the range of $10B

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