Insights

Strong Market Presence E*TRADE is a well-established player in the online brokerage space with a significant revenue base of around 10 billion dollars and a workforce between 5,001 and 10,000 employees. This indicates robust operational scale and a broad customer base, presenting opportunities for advanced digital banking or app-based solutions tailored for large financial institutions.

Innovative Digital Solutions Having pioneered electronic trading over 30 years ago and continuously launching new platforms and investment products, E*TRADE demonstrates a commitment to technological innovation. Sales prospects could include cutting-edge fintech integrations, AI-driven trading insights, or cybersecurity enhancements to support their evolving digital ecosystem.

Recent Product Expansions The launch of no-fee index mutual funds and a web-based trading platform signals a focus on expanding accessible, low-cost investment options. Opportunities exist for supporting their growth with financial analytics, innovative fund management tools, or customer engagement platforms to enhance their new product offerings.

Brand Visibility and Campaigns E*TRADE's recent advertising campaigns, including Super Bowl commercials and strategic partnerships, highlight its investment in brand recognition. This provides an entry point for marketing tech solutions, customer experience optimization, or campaign analytics tools designed for high-impact brand positioning.

Recognition and Awards Receiving multiple accolades at the StockBrokers.com 2025 awards and distinctions in numerous categories showcases their competitive strength and market leadership. Business development could focus on premium technology solutions, data analytics, or training platforms to support their continued excellence and market differentiation.

E*TRADE Tech Stack

E*TRADE uses 8 technology products and services including cdnjs, Akamai, Adobe CQ5, and more. Explore E*TRADE's tech stack below.

  • cdnjs
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Adobe CQ5
    Content Management System
  • Glia
    Customer Experience Management
  • Font Awesome
    Font Scripts
  • MobX
    Javascript Libraries
  • Heap
    Mobile Analytics
  • Ensighten
    Tag Management

E*TRADE's Email Address Formats

E*TRADE uses at least 1 format(s):
E*TRADE Email FormatsExamplePercentage
First.Last@etrade.comJohn.Doe@etrade.com
69%
Last@etrade.comDoe@etrade.com
18%
FLast@etrade.comJDoe@etrade.com
10%
FirstLast@etrade.comJohnDoe@etrade.com
3%

Frequently Asked Questions

What is E*TRADE's official website and social media links?

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E*TRADE's official website is etrade.com and has social profiles on LinkedIn.

How much revenue does E*TRADE generate?

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As of October 2025, E*TRADE's annual revenue is estimated to be $3.1B.

What is E*TRADE's NAICS code?

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E*TRADE's NAICS code is 52 - Finance and Insurance.

How many employees does E*TRADE have currently?

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As of October 2025, E*TRADE has approximately 9.4K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: A. H.Chief Executive Officer: N. C.Chief Executive Officer: C. R.. Explore E*TRADE's employee directory with LeadIQ.

What industry does E*TRADE belong to?

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E*TRADE operates in the Financial Services industry.

What technology does E*TRADE use?

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E*TRADE's tech stack includes cdnjsAkamaiAdobe CQ5GliaFont AwesomeMobXHeapEnsighten.

What is E*TRADE's email format?

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E*TRADE's email format typically follows the pattern of First.Last@etrade.com. Find more E*TRADE email formats with LeadIQ.

When was E*TRADE founded?

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E*TRADE was founded in 1982.

E*TRADE

Financial ServicesUnited States5001-10000 Employees

E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, we have long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. Founded on the principle of innovation, E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering. E*TRADE is part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights. 

Securities products and services offered by E*TRADE Securities LLC, Member SIPC. Investment advisory services offered by E*TRADE Capital Management, LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.

Ā© 2022 E*TRADE from Morgan Stanley. All rights reserved. 

Morgan Stanley is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law. 

Data Collection Notice for California Residents: https://bit.ly/36pLEzO

Section iconCompany Overview

Website
etrade.com
NAICS Code
52 - Finance and Insurance
Founded
1982
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    E*TRADE's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    E*TRADE's revenue is estimated to be in the range of $10B

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