Digital Commerce Expansion Leverage existing cart functionality and CMS presence to expand paid programs such as in-person and online glass classes, workshops, and memberships. Create a streamlined enrollment and upsell flow on the website to capture leads and convert them into paying customers. Explore bundled passes and donor opportunities to diversify revenue streams.

Healthcare Partnerships Position Eugene Glass School as a wellness and therapeutic arts provider for mental health clinics, schools, and community centers. Propose co-branded workshops that blend glass education with stress reduction or mindfulness, creating new revenue streams and expanding reach. Target partnerships with local therapists and program coordinators to drive referrals.

Local Market Leverage Tap into Eugene's arts ecosystem and visitor networks to grow enrollments and event bookings. Build partnerships with local galleries, craft fairs, universities, and tourism operators to drive foot traffic and cross-promotions. Develop regional marketing campaigns highlighting wellness, creativity, and hands-on learning.

Automation and Efficiency With a small team, prioritize CRM, payments automation, and enrollment workflows to reduce manual effort. Recommend integrating marketing automation and simple LMS capabilities to nurture interested leads into paying students. Align website platforms to minimize friction and improve conversion rates.

Strategic Differentiation Differentiate by highlighting accessible, wellness-focused glass education and potential online courses for national audiences. Build a compelling value proposition around arts-based therapy and mindfulness to attract sponsors, donors, and paid attendees. Leverage stories and case studies to showcase impact.