Brand Recognition European Wax Center is highly regarded in the waxing industry, consistently ranking #1 in its category on Entrepreneur's Franchise 500 list for four consecutive years, which enhances credibility and trust among potential franchisees and partners.

Market Leadership As a top-ranked and trusted brand recognized as one of America's Most Trusted Brands in 2025 and listed among the top 20 brands for multi-unit owners, EWC has strong market positioning that can facilitate upselling premium products and services.

Product Expansion The recent launch of its own All Over Deodorant expands EWC’s product portfolio beyond waxing, presenting opportunities to cross-sell or bundle skincare products during service appointments or in retail outlets.

Community Engagement Partnering with the National Domestic Violence Hotline demonstrates a commitment to social responsibility, which can be leveraged in marketing campaigns to appeal to socially conscious consumers and generate goodwill that drives client loyalty.

Growth Potential With a large network of franchise locations and a strong brand presence, there are opportunities to expand innovative service offerings, enhance online booking and loyalty programs, and target new markets through digital marketing and mobile engagement strategies.