Regional expansion Eurostars Hotel Company is expanding beyond the Iberian Peninsula with more than half of new additions outside the region, signaling opportunities to pitch international partnerships, franchise or management contracts in North Africa, Europe and other growth corridors.

Brand portfolio With multiple brands (Eurostars, Áurea, Dorma, Exe, Ikonik, Crisol, Tandem Suites) spanning urban, boutique and premium segments, tailor sales outreach by property type and target segments such as business travelers, luxury, and mixed-use developments.

Technology focus Adopted tech stack includes SAP SuccessFactors and Microsoft 365 for HR and operations, plus performance tools like Sentry and Trustpilot, presenting opportunities to offer enhanced hospitality tech services, analytics, guest experience platforms, and security monitoring.

Growth leadership Leadership hiring in development roles (e.g., Iberia) and rapid geographic growth indicate openness to partnerships in new markets, joint ventures, or management agreements to accelerate expansion.

Sustainability & safety Past initiatives like the Clean and Safe program and focus on responsible management align with opportunities to offer sustainability consulting, energy efficiency upgrades, certification programs, and guest safety enhancements.