Geographic Expansion Evapo’s recent openings in Redditch, Swansea, and Taunton suggest a strategic focus on expanding retail footprint across the UK, presenting opportunities to cross-sell products to new local customer bases and establish brand dominance in emerging markets.

Product Diversification With the launch of PPE range during 2020 and their new Menthol Blast e-liquid brand, Evapo is continuously diversifying its product offerings, enabling sales teams to promote broader product categories to both vaping enthusiasts and health-conscious consumers.

Sustainability Initiatives Evapo’s partnership with CleanHub and ongoing efforts to reduce its environmental impact indicate an appeal to eco-conscious customers, opening sales potential in environmentally aware segments through premium sustainable product lines and corporate collaborations.

Market Growth Potential Operating around 37 stores with plans for further expansion, Evapo’s growth trajectory provides opportunities for key account development, wholesale partnerships, and bulk sales, especially as the company aims to become the largest retail network in the UK.

Digital Engagement Utilizing advanced eCommerce technologies like Google Analytics Enhanced eCommerce and a modern tech stack suggests a well-optimized online platform, creating avenues for targeted digital marketing campaigns, upselling, and personalized product recommendations to drive online sales.