Elite Pro Launch Leverage Everlast's new Elite Pro premium boxing equipment line (Aug 2026) to target high-performance athletes, boxing gyms, and combat sports academies seeking professional-grade gear at a value price point.

Global Expansion Everlast distributes in over 75 countries across 6 continents, presenting a broad cross-border selling opportunity for authorized dealers, regional distributors, and e-commerce partners to expand boxing and MMA gear offerings.

Strategic Partnerships Recent collaborations with Hitfit Australia, Pro Mountings, Arctic Grey, and others indicate openness to distribution, experiential retail, and enhanced commerce experiences—pursue co-branded campaigns, integrator partnerships, and turnkey store-in-store programs.

Tournament Presence As exclusive boxing equipment supplier for USA Boxing and IABA-sanctioned events, Everlast has access to elite athletes and high-visibility marketing. This enables sponsorships, affiliate programs, and potential B2B sales to training camps, gyms, and national federations.

Digital & Payments Utilize the existing tech stack (Magento, Klaviyo) and modern payment options (AfterPay, Apple Pay, Venmo) to optimize direct-to-consumer campaigns, optimize cross-sell opportunities with accessories, and deploy targeted promotions to boxing, MMA, and fitness enthusiasts.