Merger & acquisitions EverTrue has been active in mergers and acquisitions, expanding its capabilities through acquisitions of companies like Fundriver, Pledgemine, and The Solas Group. This history of growth presents sales opportunities to cross-sell products and services to the expanded customer base resulting from these acquisitions.

Innovative products EverTrue's launch of Donor Experience: Campus Creators and its API-driven data connector showcase its commitment to innovation in the fundraising space. These new products provide sales development representatives with opportunities to introduce cutting-edge solutions to potential clients seeking more personalized and efficient donor engagement strategies.

Strategic partnerships The partnership with ThankView and the subsequent merger have positioned EverTrue as a comprehensive donor engagement platform. Leveraging this strategic partnership, sales teams can approach prospective clients with a combined solution offering personalized video engagements along with data-driven fundraising strategies.

Growing revenue With EverTrue's revenue falling in the range of $10M - $50M, there is strong potential for sales growth. Sales representatives can capitalize on the company's financial health and revenue projections to pitch scalable fundraising solutions to both small and large education and nonprofit organizations.

Competitive landscape By understanding EverTrue's competitors such as Ellucian, iModules, and iWave, sales professionals can differentiate the company's offerings and highlight unique value propositions. Identifying and addressing competitive advantages can significantly enhance sales pitches and conversions.