Expansion through partnerships Evil Geniuses has a history of forming strategic partnerships, such as with Game Gym, Inc. and Thunderpick. Leveraging these alliances can open doors for cross-promotion opportunities and tapping into new markets.

Exclusive merchandise lines The recent success of Evil Geniuses' merchandise collections, particularly those tied to specific teams or players like the VALORANT coach, indicates a strong demand from fans. Developing exclusive, limited-run merchandise could drive sales and fan engagement.

High-profile event sponsorships Partnering with major events in the esports industry, like the Dota 2 International, showcases Evil Geniuses to a wide audience of esports enthusiasts. Securing sponsorship deals for these events can boost brand visibility and attract potential customers.

Tech-driven fan experiences By utilizing a robust tech stack including HubSpot Analytics and Google Analytics, Evil Geniuses can gather insights into fan behavior and preferences. Tailoring fan experiences based on data-driven decisions can enhance engagement and drive conversions.

Leadership transition opportunities Following the appointment of Chris DeAppolonio as interim CEO, there may be opportunities for sales professionals to engage with the new leadership. Understanding their strategic vision and aligning sales initiatives accordingly could lead to fruitful partnerships and revenue growth.