Boutique growth EXACTA operates as a small, specialized omni-channel performance marketing agency with a focus on healthcare, education, e-commerce, and insurance. This presents a sales opportunity to position them as a nimble, high-touch partner for mid-market brands seeking personalized optimization and attribution-driven growth.

Attribution edge The firm highlights unparalleled attribution models and cross-platform optimization, suggesting a potential upsell to clients needing advanced measurement, incremental lift analysis, and ROAS improvements across Paid Search, Paid Social, CTV, and Programmatic channels.

IAB insights Recent participation in IAB NewFronts and emphasis on Google Display & Video 360 indicate openness to strategic partnerships and access to premium inventory and best practices, presenting an opening for collaborations with brands investing in programmatic and display-focused growth.

Tech stack leverage Existing tech stack including Facebook Pixel, MySQL, and SEO tooling signals capability to integrate data-driven campaigns with measurement and analytics. This supports selling data-led services, customization, and cross-channel optimization for growing brands.

Financial scale Reported revenue of 10–25 million positions EXACTA as a growing agency with potential for larger, multi-brand engagements. Sales opportunities include mid-market expansions, strategic retainer deals, and multi-year performance marketing programs.