Security partnerships EXADS recently integrated with AdSecure to scan advertiser campaigns for security and quality violations and automatically take action. This presents an opportunity to position your security-forward ad serving and quality assurance capabilities to EXADS customers seeking compliant campaigns and brand safety.

Analytics expansion The launch of Calculated Metrics expands analytics capabilities in the EXADS Admin Panel. This creates a sales opening to bundled data-driven solutions, deeper reporting, and performance optimization services for publishers, networks, and advertisers leveraging EXADS platforms.

Payment simplification New integration with CelerisPay B.V simplifies card payments for EXADS customers. This can be pitched as improving monetization workflows, reducing friction for advertisers and agencies, and enabling smoother transactions across programmatic and native ad solutions.

Native and video push Recent major updates to Native Ad capabilities and expanded aspect ratios indicate a focus on richer ad formats. This suggests cross-sell opportunities to clients needing advanced native and video ad serving, creative flexibility, and better performance across publisher inventories.

Event and partnership outreach Active participation in industry events such as TES Affiliate Conference and E-commerce/Marketing events signals ongoing market engagement. Use these touchpoints to engage EXADS prospects with tailored demonstrations, co-marketing partnerships, and case studies highlighting performance in affiliate and ecommerce segments.