Award win leverage EXADS has a strong awards track record in MarTech Breakthrough, including multiple years of Best Display Advertising Platform and Overall Ad Tech Solution recognitions. Use this credibility in outreach to reassure potential clients about product quality and industry recognition.

Strategic partnerships Recent integration with AdSecure enhances ad security and quality controls. This presents an opportunity to upsell to publishers and agencies seeking end-to-end brand safety and automated enforcement within EXADS managed ad serving environments.

Analytics expansion Launch of Calculated Metrics expands analytics capabilities. Target data-driven advertisers and networks looking for deeper performance insight and custom reporting to optimize campaigns across display, native, video, and programmatic inventories.

SME to scale With 51-200 employees and revenue in the lower mid-market range, EXADS fits mid-sized ad networks, publishers, and agencies seeking scalable white-label ad serving. Propose modular deployments and flexible pricing to capture growing clients expanding their tech stack.

Global credibility Headquartered in Dublin with a global customer base across ad networks, agencies, publishers, and advertisers, EXADS offers multi-region capabilities and enterprise-grade infrastructure (AWS, Kubernetes). Sell cross-border publishing and global programmatic expansion capabilities.