Growing Market Niche Excellent operates within the human resources services industry with a specialized focus on Employee Experience (EX) Design, positioning the company to tap into organizations seeking innovative solutions for workforce engagement and satisfaction.

Mid-Sized Client Base With a team of 51 to 200 employees and revenue ranging from 1 to 10 million dollars, Excellent is well-positioned to target mid-sized organizations that are investing in EX strategies to enhance employee retention and productivity.

Tech-Driven Approach Utilizing a modern tech stack including AWS, Ruby on Rails, and social integrations, Excellent emphasizes technological capability, which can be leveraged to offer scalable, innovative EX solutions to prospective clients.

Opportunity in Hi-Tech Adoption Given their focus on digital learning, certification, and community building around EX design, there is potential to cross-sell related tech-enabled HR services to organizations looking to digitize and improve employee engagement.

Expanding Awareness As the awareness around the future of work and employee experience grows, organizations are increasingly investing in EX capabilities—presenting a significant sales opportunity for Excellent's consulting and educational offerings.