Expanded flooring Customer should be approached with a bundled offering that leverages Excelsior Paint & Design’s extensive flooring options (carpet, area rugs, laminate, vinyl, tile, hardwood) to cross-sell paint and finishing services. Propose project packages that combine interior/exterior paint with flooring upgrades for remodels or new builds in the Minneapolis area.

Brand partnerships Position as a preferred retailer for pro-grade brands carried (Benjamin Moore, Pratt & Lambert, Graham Paint, Fine Paints of Europe) to win contractor accounts and interior designers. Offer trade programs, bulk color-matching services, and project quotes to secure repeat business from painting contractors and design studios.

Local scale leverage With a mid-sized local footprint and a broad product catalog, target small-to-mid sized renovation firms and property managers in Minneapolis for ongoing supply contracts. Highlight one-stop-shop convenience, rapid turnaround, and in-house color consultation to differentiate from bigger national chains.

Digital engagement Utilize existing tech stack and analytics to identify high-intent visitors (paint, flooring, and mix services) on the website and convert through targeted ads, email nurture, and geo-focused promotions. Offer virtual or in-store color consultations to capture showroom traffic and generate qualified leads.

Growth signals Revenue range indicates healthy scale for expansion into adjacent products or services such as DIY workshops, rental equipment, or premium finishings. Explore partnerships with local builders and property renovators to scale reorder frequency and expand beyond a solo-store model.