Market Leadership As the largest chain of independent specialists in Belgium with over 400 professionals, Exellent presents substantial cross-selling opportunities by offering a wide range of electronics and computer products to a diverse customer base.

Customer Service Focus With a strong emphasis on personalized service and after-sales support, Exellent creates opportunities to upsell maintenance, repair services, and extended warranties to enhance customer loyalty and lifetime value.

Digital Engagement Utilizing advanced analytics and tracking tools like Google Analytics and Facebook Pixel, Exellent enables targeted marketing campaigns, making it possible to tailor product promotions and outreach efforts effectively.

Growth Potential Given the relatively low revenue range and recent news, there are opportunities for digital expansion, e-commerce development, and online marketing strategies to accelerate growth and increase sales channels.

Technology Usage The deployment of modern tech stacks including eCommerce analytics and social media tools indicates openness to digital transformation, presenting prospects for integrating new sales platforms and automation solutions.